Clowncore is back—and it’s not just about big shoes and red noses. Rooted in childhood nostalgia and embraced post-pandemic for its chaotic joy, this aesthetic blends bright colors, clashing patterns, and campy circus vibes as a form of radical self-expression. 🎪✨

The Indie Sleaze aesthetic is back—think grunge glamour, Tumblr-core fashion, and chaotic thrifted energy. Check out this nostalgic gift guide for Gen Z hipsters, college students, and your inner 2010s cool kid.

if dopamine dressing had a baby with a Scholastic Book Fair, this would be the aesthetic. 🎨📚✨

Introducing: Kindergarten Kitsch — where bright colors, dangly earrings, cartoon prints, and craft-supply chaos come together to spark maximum serotonin. Dopamine dressing with googly eyes and glitter glue. If a kindergarten teacher would wear it, it’s the right vibe.

Shopping guide, gift guide for the outdoorsy friend. Do they love camping, fishing, hiking, birding/ bird watching, or just roughing it? Here's a list of the cutest items I could find.

Gift Guide for the Pickle Fan! Or for the person looking for the fun, creative, quirky, and/or cursed pickle gifts for a “Pickle Girly” in their life. Think- Pickle Hot Sauce, Pickle Cotton Candy, Cure Pickle Apparel, and Interesting Snacks.

Whether you’re a lace-loving romantic goth, a platform-booted industrial babe, or just goth-adjacent and sweaty, this guide rounds up the best shops and pieces to keep your vibe intact without melting into a puddle of eyeliner.

🐀 It’s Rat Boy Summer—and this week’s gift guide will absolutely fuel your next rewatch of Uncut Gems. What is a Rat Boy? It’s a human cigarette of a person-  equal parts Letterboxd and low blood sugar. Think messy hair, Criterion taste, and a tote bag full of feelings.

Hey there sports fans! I’m in my Sporty Spice era and have been reading about the uptick in women’s professional sports. I’ve compiled a list of indie brands, major retailers, and queer or women’s sports bars that are making amazing merch.

This comprehensive list covers 10 Dad-sonas (dad personas) and a provides a few options for each. From the retiree who spends every winter in Boca, to the outdoorsman who drags you to the lake, to the dad who has sous vide every grocery item in their fridge. There are even options for the deadbeat one! 

Who is the Picnic Girly? She’s eclectic. Colorful. A little bit of a foodie. Think tote bag with fresh flowers, portable speaker playing Beyonce, and a loaded picnic basket Yogi Bear would try to steal.

Have a slower and more luxurious summer, The kind of summer only a Nancy Meyers heroine would script—long walks on a Martha’s Vineyard beach, red wine on a Hamptons wraparound porch.

Coastal Grandma!