This comprehensive list covers 10 Dad-sonas (dad personas) and a provides a few options for each. From the retiree who spends every winter in Boca, to the outdoorsman who drags you to the lake, to the dad who has sous vide every grocery item in their fridge. There are even options for the deadbeat one! 

Who is the Picnic Girly? She’s eclectic. Colorful. A little bit of a foodie. Think tote bag with fresh flowers, portable speaker playing Beyonce, and a loaded picnic basket Yogi Bear would try to steal.

Have a slower and more luxurious summer, The kind of summer only a Nancy Meyers heroine would script—long walks on a Martha’s Vineyard beach, red wine on a Hamptons wraparound porch.

Coastal Grandma!

While working with Keyway.ai I helped launch their first Advertorial Campaign with linkedin Ads + these two Advertorial Landing Pages.

Lifecycle Email Marketing work with Consolidate Health, 2024